AdExchanger

More like Performance Min; Tick, Tock, Tick, Tock

PMax has joined Search as what Google dubs “the power pair.”  Plus, TikTok usage...

Programmatic’s Pursuit of “Premium”

Programmatic algorithms optimize for performance, which can leave digital media ...

Publicis Acquires Lotame, Marking The End For One Of Ad...

Publicis Groupe continued its years-long streak of acquiring non-agency ad tech ...

Advertising’s ID-Less Future Depends On More Than DSP A...

Because DSPs manage programmatic ad spend, they can be seen as gatekeepers wield...

The Point Solution Of No Return; Apple, Welcome To Ad T...

Outgrowing Amazon A whole category of ecommerce ad tech companies and commerce-f...

Inside Organic Mattress Brand Naturepedic’s In-House Di...

When DTC mattress brands started blowing up – and investing in digital advertisi...

What It Means To Measure ‘True ROI’

Ad measurement is messed up for a lot of reasons: complex customer journeys, an ...

American By Birth, European By Data Privacy Standards

As an American ad tech CEO working for a UK-founded company, I’ve heard countles...

Meta’s New Business AI Offers Agentic Customer Support ...

Naming a new product “Business AI” feels a bit on the nose for Meta’s current ar...

Target Reports Soft Store Sales But Optimistic Ad Revenue

Target reported $649 million in revenue from its Roundel advertising business in...

Rembrand CEO Omar Tawakol Joins Venture Studio Super{se...

It’s a small world after all. On Tuesday, Super{set}, a venture studio led by To...

MMM Is Going To Fail Us Again, Unless We All Think Bigger

I’ve spent nearly a decade in marketing mix modeling (MMM), and I can tell you t...

What The Trade Desk Means When It Talks About Premium

The Trade Desk’s (TTD) embrace of the “Premium Internet” has the ad industry won...

Google Goes Three Times Lucky; Blocklisting The Academy

Google has been spotted triple serving ads to search pages. Plus, good luck gett...

Viant Acquires Lockr, And It’s All About Connecting IDs

Viant announced that it acquired Lockr, a consumer and business service for mana...

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