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PMax has joined Search as what Google dubs “the power pair.” Plus, TikTok usage...
Programmatic algorithms optimize for performance, which can leave digital media ...
Publicis Groupe continued its years-long streak of acquiring non-agency ad tech ...
Because DSPs manage programmatic ad spend, they can be seen as gatekeepers wield...
Outgrowing Amazon A whole category of ecommerce ad tech companies and commerce-f...
When DTC mattress brands started blowing up – and investing in digital advertisi...
Ad measurement is messed up for a lot of reasons: complex customer journeys, an ...
As an American ad tech CEO working for a UK-founded company, I’ve heard countles...
Naming a new product “Business AI” feels a bit on the nose for Meta’s current ar...
Target reported $649 million in revenue from its Roundel advertising business in...
It’s a small world after all. On Tuesday, Super{set}, a venture studio led by To...
I’ve spent nearly a decade in marketing mix modeling (MMM), and I can tell you t...
The Trade Desk’s (TTD) embrace of the “Premium Internet” has the ad industry won...
Google has been spotted triple serving ads to search pages. Plus, good luck gett...
Viant announced that it acquired Lockr, a consumer and business service for mana...