AdExchanger

CTV Ad Platform Sabio Tries To Get Into The TV Producti...

Launching a TV channel typically starts with zeroing in on a specific target aud...

What’s Next For JWP Connatix: SSAI, Contextual Advertis...

Since Connatix and JW Player first announced their merger in October, JWP Connat...

Comic: Data Minimization

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...

Not Just For Prime; Fearing Reprisals, Agencies Crawl B...

More dollars are flowing through the Amazon ads machine. Plus, are advertisers c...

Walmart’s Ad Business Cleared $4 Billion In 2024 And Is...

Walmart’s ad business is starting to click. The company generated $4.4 billion i...

The Trade Desk Miss That Shook Ad Tech

When The Trade Desk, the ad tech darling of Wall Street, missed its earnings for...

Next-Gen Clean Rooms Signal a New Era for Data Collabor...

The last five years saw our industry’s conventional models of ad targeting and m...

For Snack And Candy Brands, This Is The Start Of The Oz...

In the past few weeks, some of the world’s biggest soda, snack and candy compani...

AI In Q4: What Worked, What Didn’t And What’s Next

AI-driven content and personalization are no longer just an advantage; they’re a...

Generating Demand Gen Demand; Last-Click Attribution On...

The Next Gen Google has struggled to grow Demand Gen, which is like Performance ...

The Power Of Creative Data

Creative is a strong performance lever. In fact, ad creative is responsible for ...

Put Down The Remote: A Strategic View Of TV Investment

For over a year now, audiences have been changing channels (pun intended). In to...

Headway In The Battle To Fix The Ad Industry’s Frequenc...

Picture the scene: You’re sitting on your sofa watching TV – streaming or, yes, ...

Ticket Sales Or Ad Sales?; The Birds-Eye View-Through

The Golden Ticket Spotify wants to sell you concert tickets. It’s a pretty obvio...

LinkedIn Launches Its Own Conversion API

To help B2B marketers make the most of their media budgets, LinkedIn unveiled a ...

CDP-Turned-AI Marketing Platform Hightouch Raises $80 M...

On Tuesday, data platform Hightouch announced it closed $80 million Series C fun...

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.