AdExchanger

Not Quite Everything Is An Ad Network (Yet); The Unsoci...

Operating a genetic testing business is difficult. Plus, YouTube has become the ...

Exclusive: Ad Tech OG John Nardone Is The New CEO Of JW...

JWP Connatix might not have a new name yet, but it does have a new CEO. The post...

Consumer Trust Shouldn’t Be A ‘Differentiator’ For Your...

The IAB Tech Lab hosted an event in New York City on Thursday on the topic of ad...

Google’s Fingerprinting Update Might Trigger The Next B...

In much the same way as Google decided not to kill off third-party cookies in Ch...

AppleTV+ Has Negative Revenue; The Creator Economy Runs...

Could AppleTV+ be the next CTV platform to turn to ads in order to turn a profit...

M&A Mania: The Latest On Oracle-TikTok, and the Alphons...

Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an ...

Championing Change: How Women In Ad Tech Can Advocate F...

When Women’s History Month rolls around each March, awareness is raised to recog...

Comic: e(gg)CPM

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...

TikTok Ads Get A Glow-Up; OpenAI Isn’t Open To Ads (Yet)

Companies are now leaning toward slick, scripted video series ok TikTok. Plus, e...

The IAB Tech Lab Is Launching A Server-Side Solution Fo...

The IAB Tech Lab is having its Howard Beale moment with the web browsers. “We’re...

Best Buy Ads Has A Tool That Make Its First-Party Audie...

What’s next after launching a retail media network? Becoming a social ad network...

Getting Into The Game: Hatching Innovative Ad Formats F...

Amid shifting habits in media consumption, live sports have demonstrated signifi...

How AI Helps GroupM Take The Tedium Out Of Curation

Generative AI advocates hype the technology’s ability to liberate workers from t...

The Industry Turns On The Trade Desk; DOGE’s Cuts Impac...

More Like The Shade Desk For years, The Trade Desk has been lionized as an untou...

Alphonso’s Founders Win Their Three-Year Legal Battle A...

It took two bitter lawsuits and the airing of a lot of dirty laundry, but LG Ads...

How Colgate-Palmolive Got All Of Its Agencies To Report...

Whoever coined the term about herding cats probably knew what it was like trying...

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