AdExchanger

Choosing The Right Identity Partner Is A Long-Term Bet ...

The modern marketing landscape is being rewritten in near real time. While econo...

James & James Is Using MMM To Keep Its AI-Based Ad Buyi...

When ad tech veteran Tristan Cameron, formerly of LiveRamp and Inuvo, joined fur...

How This Investment App Is Adapting Its Growth Strategy...

What’s it like managing user acquisition for a consumer-facing investment and fi...

Context(ual) Switching, With Viant CEO Tim Vanderhook

When Viant announced its acquisition of identity startup lockr on an earnings ca...

A ClearLine Of Sight; Finally, It’s Not The Year Of Mobile

Spring Into Action Magnite’s acquisition of the SpringServe ad server in 2021 an...

How James & James Uses MMM To Keep Its AI-Based Ad Buyi...

When ad tech veteran Tristan Cameron, formerly of LiveRamp and Inuvo, joined fur...

The Jay Friedman ‘Exit’ Interview (It’s Zesty)

If there’s one buzzword Jay Friedman would pay money to never hear again, it’s “...

NBA’s Local Ratings Slump: A Symptom Of The Shift From ...

The 2024-25 NBA season has been one for the ages.  The Eastern Conference saw th...

The TL;DR on MNTN’s IPO; The Price Of Change

CTV ad platform MNTN has gone public; last week, the FTC dismissed a lawsuit bro...

Why CTV Won’t Fall Into The Same Commoditization Trap A...

At AdExchanger’s Programmatic IO event in Las Vegas this week, our executive edi...

Prog IO Live: AI, But With A Human Gut Check

Recorded live on the Programmatic IO stage in Las Vegas, the editorial team reca...

OMD Shares Its Alternative ID Strategy At AdExchanger’s...

The number of alternative IDs in the market is daunting. But OMD has a philosoph...

OMD Shares Its Alternative ID Strategy At Programmatic IO

The number of alternative IDs in the market is daunting. But OMD has a philosoph...

Comic: No One To Play With

Enjoy this weekly comic from AdExchanger.com that highlights the digital adverti...

Can The Upfronts Ever Change?; The Influencer Take On A...

TV dealmaking has shifted to “always-on” models; “activation” is a classic bit o...

Prog IO: After Years of Learning, Microsoft’s AI Assist...

Microsoft will be the first to tell you that successfully implementing new techn...

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