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Rethinking Brand Safety In The Age Of Compulsive Media ...

The reason why TikTok will likely never face a full ban is also the strongest ar...

Disbanding The Group(M); TikTok Struts Its Stuff At New...

GroupM No More What’s in a name? WPP will shortly retire the GroupM brand, Adwee...

Dotdash Meredith’s Earnings Are Flat, Following Google ...

These are strange times for a publisher that’s all in on contextual advertising,...

Samsung Might Be Putting Ads on Their Smart Fridges Aft...

Just before bringing the Jonas Brothers up on stage to celebrate their upcoming ...

The Behavioral Economist’s POV On Marketing Measurement

Marketing measurement is often messed up for reasons that have been written abou...

Getting Into The Measurement Game With Independent Medi...

Over the past 13 years, Allie Lichtenberg has seen many different facets of the ...

The Vision For Vizio; Wait, Did You Say A TTD CTV SSP?

Why did Walmart buy Vizio? What happens when a CTV campaign turns on the S&P500+...

Google Tells Advertisers To Forget The Funnel And Buy M...

According to Google, DV360 now reaches 98% of CTV households in the US and repre...

Most Chrome Privacy Sandbox Testers See A Silver Lining...

Tired: Companies investing in Chrome Privacy Sandbox testing. Wired: Companies t...

Criteo’s Q1 Was A Mixed Bag, But It’s Bullish On Retarg...

The difference a quarter makes. After reporting its Q1 numbers in February, Crit...

Tariffs And AI Are Causing Major Shifts In The Ad Tech ...

Brian Andersen will be speaking at AdExchanger’s Programmatic IO: Innovate event...

Confusing Is As Confusing Does; Fubo Faces a Losing Game

Does programmatic feel like it’s gotten more confusing? It’s not just you. Plus,...

Court Hearing Offers A Sneak Peek Of Potential Remedies...

In April, Google was found guilty of operating a monopoly over ad tech. Now it’s...

Comic: Back To The Future

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...

Programmatic Leaders Who Testified In The DOJ’s Google ...

Search back and remember. I know it feels like a million years, but it’s actuall...

LinkedIn Courts Influencers With Video Ad Bucks; Google...

Lights, Camera, LinkedIn LinkedIn is loving video. To keep up with the growing p...

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