Bold Call: The ad industry’s herd mentality risks an unnecessarily severe slowdown

A downturn is coming, but the ad industry might talk itself into making it worse. 

We get it. The world is a mess. Tariffs are doing the economic hokey pokey, geopolitics are one long anxiety attack, and President Trump is back with his signature brand of chaos.

It tracks that 2025 ad spend forecasts are sliding. Who wouldn’t be skittish? 

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