.png)
![What Is Enterprise SEO? [+ Challenges & Tips for Success]](https://static.semrush.com/blog/uploads/media/29/ef/29ef2788bc32231bdd7879bb713fcfbf/55ae9c9b1332eff127afbd346283a288/enterprise-seo-sm.png)
![Master your 2025 social media strategy [free template + expert tips]](https://blog.hootsuite.com/wp-content/uploads/2024/10/social-media-strategy.png)
![The Usability Testing Playbook [Expert Tips & Sample Questions]](https://www.hubspot.com/hubfs/usability-testing-1-20250305-3357250.webp)
Publicis Acquires Lotame, Marking The End For One Of Ad Tech’s Evolutionary Wonders
Publicis Groupe continued its years-long streak of acquiring non-agency ad tech and data sales companies with the announcement on Thursday that it has bought Lotame, a data management system for advertisers and publishers. Terms of the deal were not disclosed. Lotame has raised more than $60 million in its 19 years. For Publicis, the deal […] The post Publicis Acquires Lotame, Marking The End For One Of Ad Tech’s Evolutionary Wonders appeared first on AdExchanger.
Publicis Groupe continued its years-long streak of acquiring non-agency ad tech and data sales companies with the announcement on Thursday that it has bought Lotame, a data management system for advertisers and publishers. Terms of the deal were not disclosed. Lotame has raised more than $60 million in its 19 years. For Publicis, the deal […]
The post Publicis Acquires Lotame, Marking The End For One Of Ad Tech’s Evolutionary Wonders appeared first on AdExchanger.
