AdExchanger

We Need Moar On-Site Retail Media, Stat; YouTube’s Porc...

Criteo’s Videos Criteo is pitching retail media networks on video ads, in additi...

The FTC’s New Consumer Protection Chief Plans To Be Obj...

Back in 2022, the term “surveillance advertising” became common parlance at the ...

AD-ID And Comcast Technology Solutions Team Up To Tackl...

On Wednesday, AD-ID announced a partnership with Comcast Technology Solutions (C...

Who’s Driving Your Identity Strategy?

Managing first-party data – and, by extension, your identity strategy – has neve...

Magnite Is Merging Its SpringServe Ad Server With Its SSP

On Wednesday, Magnite announced plans to merge Magnite Streaming, its ad exchang...

ChatGPT’s Leaky Codebase; A Young French Frankenstack

Paid Agents Did Shopify and OpenAI just get scooped? A secret revealed by, uhh …...

How Ecommerce Brands Are Finding Customers During A Tem...

Americans are dealing with tumultuous change at the moment. I know it. But consi...

Google Isn’t Launching A User Choice Prompt For Third-P...

You know that choice mechanism that Google said it was planning to release for t...

It’s An Antitrust Double Feature: Google And Meta Are B...

Do you fancy watching Google argue against a forced breakup of its business in o...

Unpacking Google Breakup Proposals: New Rules, New Risk...

A long-simmering antitrust battle concerning Google’s ad tech business has reach...

Is It DOOH? CTV? Social? RMN? It’s GSTV; Amazon’s Prici...

Chalk one up for digital out-of-home. Plus, Even Amazon is responding on the fly...

The Positives And Negatives Of A Potential Google Ad Te...

The ruling is official: Google’s ad tech business is a monopoly. So what happens...

It’s Schadenfreude Season For Google And The Rest Of Bi...

I don’t want to coin a phrase like “Schadenfreude Season.” But given the wave of...

The End Of The Impulse Buy; More Like Google Minus Am I...

What does the end of impulse shopping mean for advertising? Plus, Remember Googl...

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