Spin Sucks

The PR Pro’s Responsibility In Working With Mom-Run Inf...

The influencer space is growing quickly but little is being done to protect chil...

Earned Media: How to Design the Perfect Pitch

Designing your earned media efforts for results in 2022 means taking a page from...

A Communicator’s Guide to Navigating Weaponized Informa...

Learn the differences between misinformation, disinformation, and malinformation...

Eight Key Tips for Simplifying Complex B2B Content

Producing great content in the B2B tech space is hard, especially when it has to...

Unleashing Business-Strengthening Superpowers During To...

Whether it’s a pandemic or an economic downturn, Roger Darnell says you can stil...

Introducing the PESO Model Certified Guide© Program

Discover the new PESO Model Certified Guide© program, tailored for solopreneurs ...

Critical Skills Shared by Great Leaders and PR Professi...

What do great leaders and great PR professionals have in common? Ken Jacobs brea...

Using Our PR Powers for Good

There is a reason PR people have a bad reputation: Hollywood loves to glamorize ...

4 Considerations for Crisis Management

Few companies will avoid experiencing a crisis at some point. Thomas Mustac walk...

How to Use AI In Public Relations to Amplify Your Strategy

Discover the power of AI in public relations. Whitney Deterding shares how to an...

What the PESO Model Certification© Means For Students a...

We aim to ensure every comms and marketing professional—from newly graduated stu...

Writing Effective News Releases and Pitches

Scott Bartnick shares 4 steps for writing pitches and press releases that levera...

The Ultimate Guide to Not Letting AI Get You Canceled

AI in PR: Helpful assistant or a disaster waiting to happen? Gini Dietrich outli...

Optimizing Content for Generative Search, AI, and SEO

All of the generative search changes have people on edge, but there isn't much t...

The Enduring Value of Recognition In Creative Industries 

Recognition is essential for motivating teams, enhancing job satisfaction, and d...

Using the PESO Model© In a Communications Campaign

Every successful PESO Model© program begins with owned media. Without it, Gini D...

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