Spin Sucks

Winning Business Without Proposals

It's time for the way the business development game is played. Start with no lon...

A PESO Model© Primer for Marketers and Communicators

Explore the resilience and adaptability of the PESO Model™ in the evolving media...

A Comprehensive Guide to the PESO Model©

Continuous evolution is key in the PESO Model©. Gini Dietrich shows you how to s...

PESO Model© Measurement in an AI-Driven World

E-E-A-T isn't just for SEO. It's becoming the foundation of effective PR measure...

What the Future of the PESO Model© Looks Like

Remember when we thought social media would kill traditional PR? Instead, it mad...

The Guide to Creating and Protecting Your Intellectual ...

The PESO Model® took 10 years to become an "overnight success." Gini Dietrich ha...

How Communicators Must Adapt to AI Search Results

How are you adapting your content strategy for AI search? GIni Dietrich has put ...

Distance Is Not a Barrier: How Marketing Empowers Remot...

Remote businesses have become more than just a trend amidst an ever-changing wor...

The PR Surrounding Britney Spears’ “Tell-All” Memoir

Britney Spears’ recent memoir sparked significant PR controversies for those me...

How Men Can Become Allies for Women to Increase Equality

Explore the pervasive double standards that women face in the workplace, from be...

Getting the Most Out of Your Marketing Videos in 2024

Want to create a better video strategy for 2024? Tony Gnau shares five questions...

10 Tips for Better PR Pitching Results as Media Layoffs...

Earned media continues to get more fragmented and more challenging to secure. Fr...

The PESO Model: A 2024 Comprehensive Guide 

Continuous evolution is key in the PESO Model©. Gini Dietrich shows you how to s...

How to Evolve Your PR Measurement Efforts

Don't miss out on this comprehensive PR measurement overview from Gini Dietrich,...

The Newly Refreshed PESO Model© Graphic and Process

Introducing the newly improved PESO Model™ graphic and process with an update to...

Content Writer vs. Copywriter: Feel the Difference

Learn the key differences between a content writer and a copywriter—and what to ...

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