AdExchanger

Why Stephen Yap Moved To Perion After Nearly Two Decade...

When Stephen Yap started at DoubleClick in 2001 as an account director, the worl...

Fetch Is Playing The Super Bowl With A $1.2 Million Liv...

This weekend, the rewards app Fetch is debuting its very first Super Bowl ad, wh...

Comic: Conversion!

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...

Everyone Has A CDP; Meta’s All In On AI Ad Automation

Meta quietly launched a product and loudly updated another. Plus, DeepSee.io’s n...

Pinterest’s Performance Play Pays Off

Pinterest has been reshaping itself as a performance marketing platform for the ...

Amazon Advertising Raked In $17 Billion During Q4, And ...

Amazon Advertising is plotting its move to grab upper-funnel ad budgets. The adv...

Lawmakers Demand Answers From Ad Tech Vendors Allegedly...

On Friday, Sens. Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent ...

Chrome’s Global Cookie Consent, and Nielsen and Paramou...

The Google Chrome team is getting closer to deciding on its cookie consent mecha...

For This Sports Tech Platform, Selling Tickets Is Kind ...

What makes fans tick? Media agency Elevate is using AI to try and answer that qu...

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