Sprout Social

26 Instagram stats you need to know for 2025

Wondering what trends are taking over on Instagram? Or what kind of competition ...

Scaling a high-performing influencer marketing program

Launching an influencer marketing program is no small feat—especially for B2B br...

31 Facebook statistics marketers should know in 2025

Should your brand be putting Facebook first? Are your content and ads targeting ...

20+ social media platforms your brand should use

In 2025 the landscape for social media platforms is changing. Users are shifting...

9 years and counting: Sprout recognized by G2’s 2025 Be...

Valentine’s Day has come and gone but Team Sprout is still feeling the love—main...

20 social media KPIs to drive business growth

Global social media usage is booming: many consider themselves “chronically onli...

Leading strategies for social media inbox management

Managing a successful social media strategy today is about more than just creati...

60+ social media video statistics marketers need to kno...

Videos have taken over content on social media. They’re dynamic, engaging and dr...

Post Performance Report: Brands building a presence on ...

We’re back with another installment of the Post Performance Report (PPR)—a serie...

12 Instagram trends to watch in 2025

As competition on Instagram gets tougher, brands need to stay relevant and find ...

10 UK social media trends for 2025

Social media is where culture thrives. It shapes news, influences purchases‌ and...

Brand love: How to make audiences’ hearts grow fonder

Is receiving brand love like celebrating Valentine’s Day in primary school? Stay...

A powerful employee advocacy example in action: How Spr...

Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers...

11 marketing leaders who put social media first

A follow-worthy Twitter is an accomplishment, but it doesn't make you a thought ...

Always Up-to-Date Guide to Social Media Video Specs [Fa...

Last Updated: January 31, 2025 Staying relevant and capturing your audience’s at...

What is a social media content creator and when should ...

As the digital marketing ecosystem continues to evolve, so do its many career pa...

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