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Before the 1960s, young people were seen as an undesirable marketing audience an...
The 2025 Sprout Social Index™ found that a whopping 93% of consumers want brands...
In today’s ever-changing retail landscape, brands are divided into two groups. T...
We’re back with another installment of the Post Performance Report (PPR)—a serie...
Social media has the power to bring people together—but when you don’t use socia...
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With consumers spending so much time on social media, it has become a key part o...
Picture this: a beauty influencer swipes on a new lipgloss shade during a livest...
Whether you’re running a local business or a multinational corporation, social m...
We know that social media moves fast. And frankly, marketers don’t have time to ...
The world wide web was a fad turned mainstay. Leaving someone out of your MySpac...
With a user base of over 1 billion people (according to LinkedIn’s company page)...
It’s the start of March Madness and college basketball enthusiasts around the co...
The journey from follower to customer varies to such a large extent, it’s hard t...
Influencer marketing is a rapidly evolving industry. The key performance indicat...
Social media has become a key part of the UK’s digital world. Its impact spans t...