Sprout Social

How Gen Z uses social media and what that means for brands

Before the 1960s, young people were seen as an undesirable marketing audience an...

45+ Twitter (X) stats to know in marketing in 2025

The 2025 Sprout Social Index™ found that a whopping 93% of consumers want brands...

How to master social media for retail in the UK

In today’s ever-changing retail landscape, brands are divided into two groups. T...

Post Performance Report: Influencer partnerships that g...

We’re back with another installment of the Post Performance Report (PPR)—a serie...

10 guidelines to make social media posts more accessible

Social media has the power to bring people together—but when you don’t use socia...

Navigating the US TikTok ban: What brands need to know

Note: As more details of the US TikTok ban emerge, we will be making updates to ...

10 Australian social media trends for 2025

With consumers spending so much time on social media, it has become a key part o...

How live social shopping is driving brand results

Picture this: a beauty influencer swipes on a new lipgloss shade during a livest...

Social media statistics shaping Australia’s digital lan...

Whether you’re running a local business or a multinational corporation, social m...

The social media landscape is being upended: Don’t wait...

We know that social media moves fast. And frankly, marketers don’t have time to ...

Social media culture: Why cultural fluency is a must fo...

The world wide web was a fad turned mainstay. Leaving someone out of your MySpac...

LinkedIn hashtags: The complete guide for 2025

With a user base of over 1 billion people (according to LinkedIn’s company page)...

March Madness marketing: How elite brands can score maj...

It’s the start of March Madness and college basketball enthusiasts around the co...

Understanding the ROI of Sprout Social

The journey from follower to customer varies to such a large extent, it’s hard t...

29 influencer marketing statistics to guide your brand’...

Influencer marketing is a rapidly evolving industry. The key performance indicat...

Social media statistics in the UK: What businesses need...

Social media has become a key part of the UK’s digital world. Its impact spans t...

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.