11 of the Best Social Media Campaign Examples (+ Key Takeaways for Your Strategy)

When you think of stand-out social media campaigns, what’s the first one that comes to mind? I’m willing to bet the likes of Spotify Wrapped or Dove Beauty are right up there.

Lauded as these examples are (rightly so!), they’re far from the only ground-breaking examples from recent years.

In fact, it was tough to trim down this list of innovative, memorable social media campaigns down to a readable number — so I’m confident there are several on this list that will stand out on your hunt for inspiration. We’ve got heartfelt stories, celebrity salads, and of course, reincarnating owls.

Anytime you feel you’re in a creative rut, come back to this list, snoop, and scoop what you can for your own social media campaigns. Maybe we’ll soon be adding yours to this list!