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How Comcast Is Convincing Digital Native Brands To Spend On TV
When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach scaled audiences within walled gardens. But there’s also the “network” opportunity, as in the API-based tools that make it easy to advertise on social platforms. That’s what Comcast is going for with its recently […] The post How Comcast Is Convincing Digital Native Brands To Spend On TV appeared first on AdExchanger.
When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach scaled audiences within walled gardens. But there’s also the “network” opportunity, as in the API-based tools that make it easy to advertise on social platforms. That’s what Comcast is going for with its recently […]
The post How Comcast Is Convincing Digital Native Brands To Spend On TV appeared first on AdExchanger.
