SEO Blog by Ahrefs

Semantic SEO: The Advanced Skill Most SEOs Pretend to U...

It’s not a different type of SEO. You don’t need to do wildly different things. ...

How to Do an Actually Useful PPC Competitive Analysis U...

Here are a few examples from a finished project I’ve already created using this ...

5 Smart Ways to Spy On Your Competitors’ Ads

This is a recipe for mediocrity. Competitors don’t always know what they’re doin...

GEO, LLMO, AEO… It’s All Just SEO

So far, it doesn’t seem like it. There seems to be massive overlap in SEO and GE...

How to Track and Analyze Your AI Traffic

But its value goes beyond just awareness—AI citations can also drive engaged tra...

An Insider’s Guide to Event Sponsorships (From a Compan...

When big-name sponsors put their logo on your event materials, they’re essential...

How I Built a Brand Awareness Dashboard in Looker Studio

After writing an article on 11 ways to measure brand awareness, I figured now’s ...

AI Overviews Reduce Clicks by 34.5%

We analyzed 300,000 keywords and found that the presence of an AI Overview in th...

How to Rank for a Keyword (8 Steps)

How do you do that? How do you actually rank for a keyword? Follow this guide to...

LLMs Don’t Reward Originality, They Flatten It

But in the age of AI-driven search, originality is not the boon we think it is. ...

The Long-Form Content Illusion: Why Longer Content Isn’...

You might even have seen it for yourself. You’re trying to make a simple pasta d...

What Is llms.txt, and Should You Care About It?

But what exactly is llms.txt, who’s using it, and—more importantly—should you ca...

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