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This WTF guide, sponsored by Adstra, explores how composable identity is changin...
Threads ads are here, and so is the predictable wave of testing.
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Publishers were ready for the move away from third-party data: the role of first...
Anudit Vikram, Chief Product Officer, Channel Factory Brand safety technology ha...
This infographic detailst how publishers are approaching subscription pricing an...
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Now that the cookie's staying for good, enthusiasm for alternatives is "muted," ...
While Possible has grown its audience sizably since year one — with an emphasis ...
After years of preparing for the deprecation of third-party cookies, Google’s u-...
Different sellers are asserting differing visions of how to best advertise on Ro...
Salesforce says Data Cloud and Agentforce are driving growth of AI agents across...
Amazon tells advertisers to go all in on its platform during economic uncertainty.