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The AI Tradeoff: How Marketers Can Balance Efficiency And Authenticity
AdExchanger

The AI Tradeoff: How Marketers Can Balance Efficiency And Authenticity

Apr 2, 2025  0

Google Antagonists Await Justice (Brinkema); Nielsen Wins By Losing
AdExchanger

Google Antagonists Await Justice (Brinkema); Nielsen Wins By Losing

Apr 2, 2025  0

Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet
Digiday

Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet

Apr 2, 2025  0

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs
Digiday

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs

Apr 2, 2025  0

Despite the uncertainty, some advertisers have increased their TikTok spend this year
Digiday

Despite the uncertainty, some advertisers have increased their TikTok spend this year

Apr 2, 2025  0

Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market
Digiday

Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market

Apr 2, 2025  0

WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators
Digiday

WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators

Apr 2, 2025  0

Why big advertisers are buying Brave’s search ads — despite its small size
Digiday

Why big advertisers are buying Brave’s search ads — despite its small size

Apr 2, 2025  0

SOMEWHERE IN NOWHERE, by Steven Gellman
Publishers Marketplace Deals

SOMEWHERE IN NOWHERE, by Steven Gellman

Apr 2, 2025  0

MY BRIEF SALVATION, by Ayana Mathis's memoir
Publishers Marketplace Deals

MY BRIEF SALVATION, by Ayana Mathis's memoir

Apr 2, 2025  0

FOREVER 51, by Pamela Skjolsvik
Publishers Marketplace Deals

FOREVER 51, by Pamela Skjolsvik

Apr 2, 2025  0

THE LAST WOMAN OF WARSAW, by Judy Batalion
Publishers Marketplace Deals

THE LAST WOMAN OF WARSAW, by Judy Batalion

Apr 2, 2025  0

STEP INTO THE ARENA, by Steve Magness
Publishers Marketplace Deals

STEP INTO THE ARENA, by Steve Magness

Apr 2, 2025  0

WANTED
Publishers Marketplace Deals

WANTED

Apr 2, 2025  0

MIKE THE MAGICAL COUGHING CAT, by Mag Takac
Publishers Marketplace Deals

MIKE THE MAGICAL COUGHING CAT, by Mag Takac

Apr 2, 2025  0

ECHOSTRIKE, by Yusof Hassan
Publishers Marketplace Deals

ECHOSTRIKE, by Yusof Hassan

Apr 2, 2025  0

THE WORLD BETWEEN, by Zeeva Bukai
Publishers Marketplace Deals

THE WORLD BETWEEN, by Zeeva Bukai

Apr 2, 2025  0

UNRULINESS, by Agnes Callard
Publishers Marketplace Deals

UNRULINESS, by Agnes Callard

Apr 2, 2025  0

SUGAR TRUCK, by Maia Ipp
Publishers Marketplace Deals

SUGAR TRUCK, by Maia Ipp

Apr 2, 2025  0

SHOT READY, by Stephen Curry
Publishers Marketplace Deals

SHOT READY, by Stephen Curry

Apr 2, 2025  0

The AI Tradeoff: How Marketers Can Balance Efficiency And Authenticity
AdExchanger

The AI Tradeoff: How Marketers Can Balance Efficiency And Authenticity

Apr 2, 2025  0

Google Antagonists Await Justice (Brinkema); Nielsen Wins By Losing
AdExchanger

Google Antagonists Await Justice (Brinkema); Nielsen W...

Apr 2, 2025  0

Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet
Digiday

Why marketers shouldn’t follow Unilever’s plans to wor...

Apr 2, 2025  0

Advertising

Digital Marketing

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FREAKSLAW

FREAKSLAW

Apr 1, 2025  0

THAT'S MY TRUCK!

THAT'S MY TRUCK!

Apr 1, 2025  0

THE GATSBY GAMBIT

THE GATSBY GAMBIT

Apr 1, 2025  0

HUDA F WANTS TO KNOW?

HUDA F WANTS TO KNOW?

Apr 1, 2025  0

WHEN NIGHT COMES CALLING

WHEN NIGHT COMES CALLING

Apr 1, 2025  0

BITTERFROST

BITTERFROST

Apr 1, 2025  0

WHEN WE WERE REAL

WHEN WE WERE REAL

Apr 1, 2025  0

LOLLAPALOOZA

LOLLAPALOOZA

Apr 1, 2025  0

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AdExchanger
The AI Tradeoff: How Marketers Can Balance Efficiency And Authenticity

The AI Tradeoff: How Marketers Can Balance Efficiency A...

Apr 2, 2025  0

It started with a backlash. Mango’s AI-driven campaign, featuring hyper-realisti...

AdExchanger
Google Antagonists Await Justice (Brinkema); Nielsen Wins By Losing

Google Antagonists Await Justice (Brinkema); Nielsen Wi...

Apr 2, 2025  0

Grilling Google April Fool’s Day was an interesting choice for a congressional h...

Digiday
Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet

Why marketers shouldn’t follow Unilever’s plans to work...

Apr 2, 2025  0

The creator economy isn't just another media channel but an ecosystem all its ow...

Digiday
Amazon courts media buyers with loss-leader tactics to compete with other major DSPs

Amazon courts media buyers with loss-leader tactics to ...

Apr 2, 2025  0

Amazon’s itch to media buyers emphasizes refreshed UI, CTV inventory and financi...

Digiday
Despite the uncertainty, some advertisers have increased their TikTok spend this year

Despite the uncertainty, some advertisers have increase...

Apr 2, 2025  0

Seven large advertisers have increased their U.S. social media spend on the plat...

Digiday
Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market

Future of TV Briefing: The programmatic state of play f...

Apr 2, 2025  0

This week’s Future of TV Briefing looks at how the programmatic guaranteed versu...

Digiday
WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators

WFA sees 54% of multinational brands boosting influence...

Apr 2, 2025  0

With influencer marketing budgets steadily rising, more multinational brands are...

Digiday
Why big advertisers are buying Brave’s search ads — despite its small size

Why big advertisers are buying Brave’s search ads — des...

Apr 2, 2025  0

Brave is pitching a high-intent alternative to Google that bypasses traditional ...

Publishers Marketplace Deals

SOMEWHERE IN NOWHERE, by Steven Gellman

Apr 2, 2025  0

Digital: Fiction: Debut | Singer-songwriter Steven Gellman's SOMEWHERE IN NOWHERE

Publishers Marketplace Deals

MY BRIEF SALVATION, by Ayana Mathis's memoir

Apr 2, 2025  0

Non-fiction: Memoir | NYT bestselling author of the Oprah's Book Club Pick THE T...

Publishers Marketplace Deals

FOREVER 51, by Pamela Skjolsvik

Apr 2, 2025  0

Audio rights | Pamela Skjolsvik's FOREVER 51

Publishers Marketplace Deals

THE LAST WOMAN OF WARSAW, by Judy Batalion

Apr 2, 2025  0

Fiction: Debut | NYT bestselling author of The Light of Days Judy Batalion's THE...

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