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What It Means To Measure ‘True ROI’
Ad measurement is messed up for a lot of reasons: complex customer journeys, an overreliance on last click, attribution windows that are too long or too short. But there’s another reason marketers find it difficult to understand their “true ROI,” says Marilois Snowman, CEO and a founding partner of independent media planning and buying agency […] The post What It Means To Measure ‘True ROI’ appeared first on AdExchanger.
Ad measurement is messed up for a lot of reasons: complex customer journeys, an overreliance on last click, attribution windows that are too long or too short. But there’s another reason marketers find it difficult to understand their “true ROI,” says Marilois Snowman, CEO and a founding partner of independent media planning and buying agency […]
The post What It Means To Measure ‘True ROI’ appeared first on AdExchanger.
