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MMM Is Going To Fail Us Again, Unless We All Think Bigger
I’ve spent nearly a decade in marketing mix modeling (MMM), and I can tell you this: MMM starts with the model and proves itself in product and growth. An MMM without growth is like a car without fuel; it simply doesn’t work. The rise of open-source MMM and the flood of low-cost wrapper vendors have […] The post MMM Is Going To Fail Us Again, Unless We All Think Bigger appeared first on AdExchanger.
I’ve spent nearly a decade in marketing mix modeling (MMM), and I can tell you this: MMM starts with the model and proves itself in product and growth. An MMM without growth is like a car without fuel; it simply doesn’t work. The rise of open-source MMM and the flood of low-cost wrapper vendors have […]
The post MMM Is Going To Fail Us Again, Unless We All Think Bigger appeared first on AdExchanger.
