What The Trade Desk Means When It Talks About Premium

The Trade Desk’s (TTD) embrace of the “Premium Internet” has the ad industry wondering just what the heck the largest independent ad-buying platform means by “premium.” TTD’s FWD25 event, which took place in New York City on Thursday and was subtitled “The Rise of the Premium Internet,” provided some answers, particularly if you read between […] The post What The Trade Desk Means When It Talks About Premium appeared first on AdExchanger.

Mar 4, 2025 - 06:48
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What The Trade Desk Means When It Talks About Premium

The Trade Desk’s (TTD) embrace of the “Premium Internet” has the ad industry wondering just what the heck the largest independent ad-buying platform means by “premium.” TTD’s FWD25 event, which took place in New York City on Thursday and was subtitled “The Rise of the Premium Internet,” provided some answers, particularly if you read between […]

The post What The Trade Desk Means When It Talks About Premium appeared first on AdExchanger.