More About Advertising

WPP scores triple whammy with WARC Effectiveness win

Does winning the most ad awards make you the best, most creative, most effective...

B&Q campaign shows why there’s a spring in Leo Burnett’...

Leo Burnett (becoming Leo in most places alongside Publicis but not the UK it se...

Luke Bristow: why most agencies are built to fail chall...

The traditional agency model is no longer fit for purpose. It’s rigid, fragmente...

Tech troubles hit S4 Capital (again)

Sir Martin Sorrell’s big bet on tech companies driving growth at his S4 Capital ...

Worrying times for holding company media agencies as In...

Price fixing in media is an issue that won’t go away – likely to be still more o...

Why Annual Surveys Are a Must for Systematic Growth

Companies use various tools to stay competitive in their industry. From creating...

Uncommon glories in the ugliness of Quaker porridge oats

After hijacking London Fashion Week with its own brand of “oat couture,” represe...

Einav rejoins Murphy and Golding: is there such a thing...

Former adam&eve joint CEO Tammy Einav is teaming up again with James Murphy and ...

MAA Ad of the Week: Ocean Outdoor for WWF’s Earth Hour

Sometimes advertising is as much about what you don’t say as what you do (memo t...

M&S and Mother London unveil ‘Love that’ for spring fas...

Perfectly timed for the good weather, Marks & Spencer captures the spring mood w...

Will adam&eveDDB’s new global effort for Puma put it ba...

US consumers seem to be reining in spending as they wake up to the Trump dawn, b...

AMV shows sure touch for Unilever’s all-over Sure

Unilever has become an oddly lively giant recently, ditching the CEO (despite re...

Back in the old routine for Tammy Einav as she joins Mu...

The other day we mentioned the diaspora from adam&eveDDB, at least four new agen...

Advertising. Sorted. Just make it really annoying

Who hasn’t moaned about the ubiquitous “See it. Say it. Sorted.” line that blare...

Pedro Pascal turns up the volume for Apple AirPods 4

Apple has brought in actor Pedro Pascal – just ahead of a new season of his Netf...

More upheaval at WPP’s GroupM as EMEA boss Krichefski l...

Will the last person to leave GroupM please turn out the lights? WPP’s media beh...

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