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Viant Acquires Lockr, And It’s All About Connecting IDs
Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during its Q4 earnings call Monday. The goal is to connect the identity Lockr gets from its publisher tech with Viant’s identity graph. The company reported fast growth in its TV-focused DSP business in Q4, earning $90 […] The post Viant Acquires Lockr, And It’s All About Connecting IDs appeared first on AdExchanger.
Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during its Q4 earnings call Monday. The goal is to connect the identity Lockr gets from its publisher tech with Viant’s identity graph. The company reported fast growth in its TV-focused DSP business in Q4, earning $90 […]
The post Viant Acquires Lockr, And It’s All About Connecting IDs appeared first on AdExchanger.
