AdExchanger

Publishers No Longer Need To Wonder If They’re On MFA B...

Publishers still live in fear of being unknowingly branded as a shady made for a...

The Surprising – And Important – Link Between Chevron A...

As privacy regulations and enforcement grow more complex, companies must keep up...

The Enslopification Of Pinterest; Stagwell Beats WPP On...

Pinterest is being overrun with low-effort generative AI slop. Plus, Stagwell pa...

IAS Outperforms Ad Tech’s Q4 Slump And Outgrows Its Ver...

Integral Ad Science broke a streak of punishing quarterly earnings reports for p...

Streamers Compete For Subscribers, Distribution And Pro...

TV programmers and streamers are sharing their financial report cards for last q...

Comic: Ad Tech Charcuterie

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...

GroupM Is Up, But WPP Is Down; Why Brands Love A Breakup

WPP shares dipped to a four-year low on after posting its 2024 earnings results....

DoubleVerify Touts Its Rockerbox Deal, But Shares Slide...

Adalytics who? DoubleVerify reported its Q4 earnings on Thursday with nary a men...

Why Return Rates Will Someday Be A Key Retail Media Metric

Today’s commerce roundup deals with an uncomfortable topic that, at some point, ...

WBD Suffers From Linear Losses – Can Streaming Turn The...

Warner Bros. Discovery's overall ad revenue dropped 7% last year. Its survival d...

Connected TV’s Growth Spurt; How Ozempic Is Upending Ma...

In her last week at AdExchanger, Senior Editor Alyssa Boyle reflects on three ye...

They’re Going For TripleVerified; You Won’t Believe Wha...

Out Of the Box DoubleVerify has agreed to acquire Rockerbox in a deal valued at ...

‘Is The Open Internet Healthy?’ Magnite Reports CPMs Di...

Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after ...

AI Puts Innovation In Your Hands – It’s Time To Run Wit...

If the past few decades have proven anything, it’s this: Consumers and businesse...

Seeing Through The Hype: The Difference Between AI and ...

Artificial intelligence (AI) is inescapable nowadays. There’s generative AI to c...

Bug Bounties Can Transform Ad Tech

Earlier this month, many of us let out a collective groan as we received that dr...

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