Smart Insights

How to use Standard Operating Procedures (SOPs) for mar...

Do you, or does your organization, use SOPs for digital marketing activities? Yo...

What is digital marketing? Our visual summary of 18 key...

Dr. Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Prac...

How to define SMART marketing objectives (with example ...

From SMART to SMARTER marketing objectives: Discover how to define marketing obj...

How to create a marketing plan in 2025

A Marketing Plan is a bit like a job description for your company. Everyone shou...

8 easy to use annual marketing budget templates for sma...

How to strategically manage your marketing spend with 8 integrated simple market...

Digital marketing strategy and planning template. 2025 ...

Use our digital marketing strategy template integrated across the RACE Framework...

How can AI be used for Digital Marketing Strategy and P...

Using GenAI RAG techniques to support marketing strategy development Since I’ve ...

Digital marketing strategy and planning template. 2024 ...

Use our digital marketing strategy template integrated across the RACE Framework...

Why are more marketing agencies and consultants using s...

Using re-brandable digital marketing tools and templates can help small marketin...

Three digital marketing plan examples

From B2B to E-commerce to Brands, we've got examples of digital marketing plans ...

Latest Gartner Hype Cycles for Digital Marketing: 2009-...

Evaluating technology options for innovation in marketing - do you know your Hyp...

How to use the McKinsey 7S model in marketing

An example of reviewing your marketing capabilities using the McKinsey 7S framew...

10 reasons you need a digital marketing strategy in 2025

If you want to develop a strategy, where do you start? Well, it can be summarise...

Global social media statistics research summary

Our compilation of the latest social media statistics of consumer adoption and u...

E-commerce conversion rate benchmarks – 2025 update

E-commerce conversion rate and lead generation landing page stats for desktop an...

AI Marketing Trends in 2025

6 Trends and the latest practical innovations which will change marketing in the...

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