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Advertising’s ID-Less Future Depends On More Than DSP Adoption
Because DSPs manage programmatic ad spend, they can be seen as gatekeepers wielding influence over industry standards. DSPs select inventory to bid on, interpret SSP signals and prioritize bids based on historical performance and preferences. However, advertisers, agencies, media owners and technology providers also influence the rapidly evolving programmatic ecosystem. Advertisers and agencies set budgets, […] The post Advertising’s ID-Less Future Depends On More Than DSP Adoption appeared first on AdExchanger.
Because DSPs manage programmatic ad spend, they can be seen as gatekeepers wielding influence over industry standards. DSPs select inventory to bid on, interpret SSP signals and prioritize bids based on historical performance and preferences. However, advertisers, agencies, media owners and technology providers also influence the rapidly evolving programmatic ecosystem. Advertisers and agencies set budgets, […]
The post Advertising’s ID-Less Future Depends On More Than DSP Adoption appeared first on AdExchanger.
