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Streamers Tee Up New Ad Opportunities For Live Sports

Capturing live sports is the white whale for CTV streamers. Live sports broadcas...

Scope3 Announces New AI Products To Reduce Ad Tech’s Gr...

Increased AI usage carries with it some serious environmental implications. But ...

Tariff Chaos And Yet More Ad Tech M&A

Tariffs are taking effect in the US, and advertisers are shook. According to a s...

Learning To Live With Our New AI-Based Advertising Over...

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, in...

The Emperor Is Hardwaring No Clothes; Bursting The News...

Real Assistants Would Be Fired By Now Call it the Hardware Revolution that wasn’...

Publishers Are Betting On Curation And Direct-To-DSP De...

Supply-side platforms (SSPs) are reframing their vision around publisher deal cu...

Ad Tech VC Firm Aperiam Wants To Fund You And Give You ...

Ad tech isn’t every VC’s cup of tea. But some VCs love it – warts and all. Eric ...

To Compete With Walled Gardens, The Open Web Needs More...

It’s obvious that publishers and advertisers have a lot to offer each other. And...

Can’t Spell “Retail Media” Without “Me”; Spotter’s Star...

Who controls the retail media (RMN) budget? Plus, this year YouTube will close o...

This Investment Firm Is Acquiring A Newsletter Ad Platf...

Newsletters are having more than a moment, and advertisers are getting intereste...

Meet The Free Gaming Platform – Founded By An Ad Tech V...

It is a rare occurrence for successful ad tech entrepreneurs to venture out of t...

Teads On The Brain

When Outbrain bought Teads from telco Altice for $1 billion – the deal closed in...

The Macro Is Bad; Out Of The Starting Blox

Is the threat of tariffs like the end of third-party cookies? Plus, Roblox is ra...

Welch’s Might Be A Tradition-Rich Company, But Its Mark...

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any o...

What To Expect From Trump’s New FTC Chair

There are many predictions of what the Federal Trade Commission’s priorities wil...

Decoding Curated Deals: How Standardized Reporting Can ...

Curation is the latest buzzword in programmatic advertising, but the concept is ...

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