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Big Platforms Are Embracing Gaming, But Ad Spend Still Lags
Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and center for the fourth consecutive time at the fourth-annual IAB PlayFronts, the trade organization’s dedicated event for the growing gaming ad channel, […] The post Big Platforms Are Embracing Gaming, But Ad Spend Still Lags appeared first on AdExchanger.
Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and center for the fourth consecutive time at the fourth-annual IAB PlayFronts, the trade organization’s dedicated event for the growing gaming ad channel, […]
The post Big Platforms Are Embracing Gaming, But Ad Spend Still Lags appeared first on AdExchanger.
