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The AI Tradeoff: How Marketers Can Balance Efficiency And Authenticity
It started with a backlash. Mango’s AI-driven campaign, featuring hyper-realistic AI models that didn’t exist, sparked online outrage. Comments like “False advertising!” flooded social media. Consumers felt deceived, and Mango’s attempt to save time and money came at the expense of something far more valuable: trust. Meanwhile, Dove was making waves for the opposite reason. […] The post The AI Tradeoff: How Marketers Can Balance Efficiency And Authenticity appeared first on AdExchanger.
It started with a backlash. Mango’s AI-driven campaign, featuring hyper-realistic AI models that didn’t exist, sparked online outrage. Comments like “False advertising!” flooded social media. Consumers felt deceived, and Mango’s attempt to save time and money came at the expense of something far more valuable: trust. Meanwhile, Dove was making waves for the opposite reason. […]
The post The AI Tradeoff: How Marketers Can Balance Efficiency And Authenticity appeared first on AdExchanger.
