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Streamers Tee Up New Ad Opportunities For Live Sports
Capturing live sports is the white whale for CTV streamers. Live sports broadcasts rights are the surest bet for streamers to grab market share and to reach audiences that are watching TV at the same time, rather than binging hand-picked shows on demand. Not to mention, recent changes in the national sports zeitgeist – like […] The post Streamers Tee Up New Ad Opportunities For Live Sports appeared first on AdExchanger.
Capturing live sports is the white whale for CTV streamers. Live sports broadcasts rights are the surest bet for streamers to grab market share and to reach audiences that are watching TV at the same time, rather than binging hand-picked shows on demand. Not to mention, recent changes in the national sports zeitgeist – like […]
The post Streamers Tee Up New Ad Opportunities For Live Sports appeared first on AdExchanger.
