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To Compete With Walled Gardens, The Open Web Needs More Collaboration
It’s obvious that publishers and advertisers have a lot to offer each other. And yet, based on the way advertisers have dealt with publishers over the years, you’d think they were sworn enemies. This is far from how things play out with major walled gardens like Meta and Google. There, ingenuity and openness prevail. The […] The post To Compete With Walled Gardens, The Open Web Needs More Collaboration appeared first on AdExchanger.
It’s obvious that publishers and advertisers have a lot to offer each other. And yet, based on the way advertisers have dealt with publishers over the years, you’d think they were sworn enemies. This is far from how things play out with major walled gardens like Meta and Google. There, ingenuity and openness prevail. The […]
The post To Compete With Walled Gardens, The Open Web Needs More Collaboration appeared first on AdExchanger.
