Decoding Curated Deals: How Standardized Reporting Can Bring Transparency

Curation is the latest buzzword in programmatic advertising, but the concept is far from new.  We’ve seen SSPs package publisher inventory in various ways for years now. But the slew of third parties coming in to do on-platform curation is changing the dynamics in our space.  For publishers, the promise of curation lies in its […] The post Decoding Curated Deals: How Standardized Reporting Can Bring Transparency appeared first on AdExchanger.

Mar 10, 2025 - 05:38
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Decoding Curated Deals: How Standardized Reporting Can Bring Transparency

Curation is the latest buzzword in programmatic advertising, but the concept is far from new.  We’ve seen SSPs package publisher inventory in various ways for years now. But the slew of third parties coming in to do on-platform curation is changing the dynamics in our space.  For publishers, the promise of curation lies in its […]

The post Decoding Curated Deals: How Standardized Reporting Can Bring Transparency appeared first on AdExchanger.