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Publicis wins LinkedIn media – what’s the French group’s secret sauce?
Publicis has nabbed LinkedIn’s global media business, worth an estimated $250m, in a closed review against Dentsu. Both previously worked for the Microsft-owned business/social network. It’s yet another big media win for Publicis, which detached Coca-Cola media from WPP a month or so ago, making a big dent in WPP’s one-time exclusive Coke deal. Publicis … The post Publicis wins LinkedIn media – what’s the French group’s secret sauce? first appeared on More About Advertising.
Publicis has nabbed LinkedIn’s global media business, worth an estimated $250m, in a closed review against Dentsu. Both previously worked for the Microsft-owned business/social network. It’s yet another big media win for Publicis, which detached Coca-Cola media from WPP a month or so ago, making a big dent in WPP’s one-time exclusive Coke deal. Publicis …
The post Publicis wins LinkedIn media – what’s the French group’s secret sauce? first appeared on More About Advertising.
