Learning To Live With Our New AI-Based Advertising Overlords

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the past couple years. In fact, the first edition of AdExchanger’s Commerce Media Newsletter, in 2023, was a report on the mechanics of PMax. AI and machine […] The post Learning To Live With Our New AI-Based Advertising Overlords appeared first on AdExchanger.

Mar 13, 2025 - 06:12
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Learning To Live With Our New AI-Based Advertising Overlords

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the past couple years. In fact, the first edition of AdExchanger’s Commerce Media Newsletter, in 2023, was a report on the mechanics of PMax. AI and machine […]

The post Learning To Live With Our New AI-Based Advertising Overlords appeared first on AdExchanger.