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The programmatic “sustainability” and “waste” conversation has shifted. Plus, th...
Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions...
The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in pr...
Wanna hear something a little strange? I attended two privacy-focused conference...
Everyone in programmatic knows that the best way to drive outcomes is to use som...
Etsy sellers aren’t feeling great about the US tariff situation. Plus, X’s data ...
Alphabet executives spent the company’s Q1 earnings call on Thursday evening hyp...
Outcomes measurement company EDO is no stranger to large data sets. So I sat dow...
Programmatic attribution always comes with a push and pull dynamic. There are t...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...
IPG’s overall revenue declined again last quarter. Plus, Samsung has a bold plan...
Parts of Comcast might be struggling, but the company still feels “well-position...
Advertising agencies are hurting. Agency leaders cite inefficient processes as t...
Like kids at Christmas time, digital publishers dread ending up on the naughty l...
“Other” is the natural enemy of any marketer pursuing a unified standard of tran...
From cookies to monopolies, Google is dominating our news cycle. Last Thursday, ...