AdExchanger

Why “Green” Stands For Cash, Climate And Naivety; The F...

The programmatic “sustainability” and “waste” conversation has shifted. Plus, th...

Yahoo Joins The CAPI Trend With The Launch Of Its Conve...

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions...

As CTV Blooms, It’s Knives Out For The Trade Desk’s Tak...

The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in pr...

A Message From Your Friendly (For Now) State Privacy En...

Wanna hear something a little strange? I attended two privacy-focused conference...

How Shutterfly Used A Search-Powered Custom Algorithm T...

Everyone in programmatic knows that the best way to drive outcomes is to use som...

Etsy’s Ad Biz Might Not Save It From Tariffs; Meanwhile...

Etsy sellers aren’t feeling great about the US tariff situation. Plus, X’s data ...

Q1: Google’s Earnings Are Up, AI Is Growing – And All C...

Alphabet executives spent the company’s Q1 earnings call on Thursday evening hyp...

EDO CEO Kevin Krim Has Hot Takes On AI For Programmatic...

Outcomes measurement company EDO is no stranger to large data sets. So I sat dow...

Beware The Platform Incrementality Trap

Programmatic attribution always comes with a push and pull  dynamic. There are t...

Comic: Game Over?

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...

IPG’s Merger Can’t Come Soon Enough; Every Screen For A...

IPG’s overall revenue declined again last quarter. Plus, Samsung has a bold plan...

Comcast Might Be Losing Revenue, But Not NBCU’s Peacock

Parts of Comcast might be struggling, but the company still feels “well-position...

Advertising’s Chronic illness – And The AI Cure

Advertising agencies are hurting. Agency leaders cite inefficient processes as t...

Publishers Now Have A Window Into How Buyers Score Thei...

Like kids at Christmas time, digital publishers dread ending up on the naughty l...

Google’s “Other” Problem: The Hidden Costs Of Ad Opacity

“Other” is the natural enemy of any marketer pursuing a unified standard of tran...

The Ad Tech Verdict On Google And Third-Party Cookies

From cookies to monopolies, Google is dominating our news cycle. Last Thursday, ...

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