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Tariff Chaos And Yet More Ad Tech M&A
Tariffs are taking effect in the US, and advertisers are shook. According to a survey conducted by the IAB in February, 94% of advertiser decision-makers in the US are worried about the impact of tariffs on ad spending, and 45% say they plan to reduce overall ad spend in the coming months. Their reaction isn’t […] The post Tariff Chaos And Yet More Ad Tech M&A appeared first on AdExchanger.
Tariffs are taking effect in the US, and advertisers are shook. According to a survey conducted by the IAB in February, 94% of advertiser decision-makers in the US are worried about the impact of tariffs on ad spending, and 45% say they plan to reduce overall ad spend in the coming months. Their reaction isn’t […]
The post Tariff Chaos And Yet More Ad Tech M&A appeared first on AdExchanger.
