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Why Return Rates Will Someday Be A Key Retail Media Metric
Today’s commerce roundup deals with an uncomfortable topic that, at some point, retail media companies must reckon with. It’s not transparency, or MFA, or standardization. It is the issue of rising return rates. Why do return rates matter? For retail media, and Amazon in particular, the data-driven ad system has, over time, been integrated into […] The post Why Return Rates Will Someday Be A Key Retail Media Metric appeared first on AdExchanger.
Today’s commerce roundup deals with an uncomfortable topic that, at some point, retail media companies must reckon with. It’s not transparency, or MFA, or standardization. It is the issue of rising return rates. Why do return rates matter? For retail media, and Amazon in particular, the data-driven ad system has, over time, been integrated into […]
The post Why Return Rates Will Someday Be A Key Retail Media Metric appeared first on AdExchanger.
