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They’re Going For TripleVerified; You Won’t Believe What Taboola Looks Like Now
Out Of the Box DoubleVerify has agreed to acquire Rockerbox in a deal valued at more than $85 million, Axios reports. The deal marks another step in DV’s development from an impartial brand safety, anti-fraud and ad verification provider into something that more decisively targets and attributes campaigns. Rockerbox is one of the last standing […] The post They’re Going For TripleVerified; You Won’t Believe What Taboola Looks Like Now appeared first on AdExchanger.
Out Of the Box DoubleVerify has agreed to acquire Rockerbox in a deal valued at more than $85 million, Axios reports. The deal marks another step in DV’s development from an impartial brand safety, anti-fraud and ad verification provider into something that more decisively targets and attributes campaigns. Rockerbox is one of the last standing […]
The post They’re Going For TripleVerified; You Won’t Believe What Taboola Looks Like Now appeared first on AdExchanger.
