Digiday

How creator marketing has become key to Mastercard’s cu...

MasterCard CMO Raja Rajamannar explains the brand's creator marketing approach —...

Ad tech’s IPO dreams are stirring again – MNTN just mad...

For ad tech bosses, the IPO dream is no longer just a late-night fantasy, it’s s...

T Brand Studio, Dagne Dover and ShopMy are shortlisted ...

The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLi...

T Brand Studio, Dagne Dover and MyShop are shortlisted ...

The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLi...

Ad Tech Briefing: Google’s AI updates are portent of an...

Key questions to ask Google about its AI systems as it bids to double down on it...

Q2 brought calm, but not confidence as CMOs spend with ...

With companies pulling earnings forecasts and the upfront market losing steam, t...

Mythbusters: Retail media networks aren’t immune to the...

Retail media networks are falling into the same entrapments as the early years o...

Search slips, Discover delivers: Publishers navigate la...

Google’s March core update has brought manageable search traffic dips for some p...

How Google is adapting its traditional search ads for A...

Google’s vp of global ads joined the Digiday Podcast to explain how Google is in...

Lowe’s Media Network eyes incrementality amid marketer ...

In the retail media boom, incrementality is the name of the game. Here's how Low...

WTF is clipping? The low-lift creator strategy grabbing...

Clipping culture has evolved from a way for creators to build viewership into a ...

Media Buying Briefing: Mediaplus carves a personal, dat...

At the three-year-old media agency, Mediaplus, the operating philosophy is about...

OpenAI’s bold vision for ChatGPT seems poised for a fam...

OpenAI is burning billions. Advertising might be the exit plan.

Digiday+ Research: Marketers plan less upfront spending...

Significantly fewer marketers have plans to spend in the upfront market this yea...

Parent co. of TJ Maxx, Marshalls brushes off tariff con...

TJX is effectively thriving amid tariffs and economic chaos, CEO Ernie Herrman s...

Danone takes cues from pharma marketing as GLP-1 change...

Danone brand Oikos has begun to take hints from the healthcare and pharma indust...

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