Adding markup support for loyalty programs
Member benefits, such as lower prices and earning loyalty points are a major factor considered by shoppers when buying products online. Today we're adding support for defining loyalty programs under Organization structured data combined with loyalty benefits under Product structured data.

Member benefits, such as lower prices and earning loyalty points are a major factor considered by shoppers when buying products online. Today we're adding support for defining loyalty programs under Organization structured data combined with loyalty benefits under Product structured data.