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The Donald Trump administration’s tariffs, which impose an additional 10 percent...
Per its latest update, third parties will be ‘proxied’ when it comes to tracking...
Amazon confirms its DSP will include new page-level reporting through its Traffi...
Google's share of the search market's fallen recently, suggesting changes in use...
Omnicom CEO John Wren and IPG’s Philippe Krakowsky haven’t exactly been shy abou...
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Last spring after working with activist Monica Lewinsky on its “You’ve Got the P...
Although it remains unclear whether Rockstar’s stance toward brands will soften ...
While advertisers increase spending in Amazon DSP, the platform still has a long...
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Publicis on Tuesday said it plans to acquire Brazil-based influencer marketing c...
LinkedIn is encouraging publishers that are part of its pre-roll video ad progra...
The pursuit of principal media has ended up affecting how holding company agenci...
DEI backlash puts 'gag order' on communication professional clients.
Agencies hope B Corp status is still an effective calling card, but momentum amo...