Ad Tech Briefing: Google’s AI updates are portent of antitrust cases to come

Key questions to ask Google about its AI systems as it bids to double down on its playbook in the AI era.

May 27, 2025 - 05:02

Ad Tech Briefing: Google’s AI updates are portent of antitrust cases to come

These agents will do everything, if they’re built on Google systems can it tweak them to help Google?

Robert Webster, TAU Marketing Solutions

Alphabet’s AI advancements continue to wow Wall Street, but they’re raising eyebrows with regulators in Washington, D.C., and last week’s launches at Google Marketing Live should cause advertisers on Madison Avenue to reserve judgment.

Despite several tussles with the Justice Department and hand-wringing over the fate of third-party cookies, the company’s stock price popped last week, as the markets gauged Alphabet’s revenue plans following the Google I/O and Google Marketing Live announcements.

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