This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.
Without a proper way to measure videos' effectiveness in growing incremental aud...
As the future of third-party cookies remains rather ambiguous, Mars has started ...
Without the element of surprise or excellent storytelling, much of the Super Bow...
Buyers eye discounts of as much as 20% as Google, The Trade Desk and others join...
Bots Crew sets up custom conversational AI solutions for enterprises, aka bot-dr...
The lines between entertainment catered to social media versus sit-down TV may b...
Amid more hype of generative AI for products and ads, security experts and legal...
Any client that isn’t a multinational advertiser spending at least half a billio...
It’s not a political issue, marketers and agency execs say, but a cultural shift...
Snapchat is vying for ad dollars dedicated to creators, touting monetization too...
This week’s Future of TV Briefing looks at how noisy content signals are confoun...
Some of those advertisers have been quietly considering a return for a while.
As its commerce media business accounts for 40% of revenue, Criteo’s Q4 revenue-...
Index Exchange, TripleLift, and Yieldmo join an Amazon beta program, dubbed ‘Dyn...
Agencies are overwhelmingly concerned about client budgets in 2025, but they're ...
Google says that ad revenue from Shorts — YouTube’s answer to TikTok — is quickl...