_1.jpg)
![Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G [Mozcon 2025 Speaker Series]](https://moz.com/images/blog/banners/Mozcon2025_SpeakerBlogHeader_1180x400_LidiaInfante_London.png?auto=compress,format&fit=crop&dm=1749465874&s=56275e60eb1f4363767c42d318c4ef4a#)
![How To Launch, Grow, and Scale a Community That Supports Your Brand [MozCon 2025 Speaker Series]](https://moz.com/images/blog/banners/Mozcon2025_SpeakerBlogHeader_1180x400_Areej-abuali_London.png?auto=compress,format&fit=crop&dm=1747732165&s=beb7825c980a8c74f9a756ec91c8d68b#)
![Clicks Don’t Pay the Bills: Use This Audit Framework To Prove Content Revenue [Mozcon 2025 Speaker Series]](https://moz.com/images/blog/banners/Mozcon2025_SpeakerBlogHeader_1180x400_Hellen_London.png?auto=compress,format&fit=crop&dm=1747758249&s=9f3c5b1b7421f862beace1cb513053bb#)
![The 11 Best Landing Page Builder Software Tools [2025]](https://www.growthmarketingpro.com/wp-content/uploads/2024/04/best-landing-page-software-hero-image-1024x618.png?#)
![How To Build AI Tools To Automate Your SEO Workflows [MozCon 2025 Speaker Series]](https://moz.com/images/blog/banners/Mozcon2025_SpeakerBlogHeader_1180x400_Andrew_London-1.png?auto=compress,format&fit=crop&dm=1749642474&s=7897686f91f4e22a1f5191ea07414026#)
![Marketers Using AI Publish 42% More Content [+ New Research Report]](https://ahrefs.com/blog/wp-content/uploads/2025/06/marketers-using-ai-publish-42-more-by-ryan-law-data-studies-1.jpg)
![Instagram hashtags: How to find best hashtags for Instagram [+ list]](https://media.sproutsocial.com/uploads/2023/07/Instagram-hashtags-how-to-find-and-use-the-best-hashtags-Final.jpg)
![Brand pitch guide for creators [deck and email templates]](https://blog.hootsuite.com/wp-content/uploads/2022/06/brand-pitch-template.png)
![The HubSpot Blog’s AI Trends for Marketers Report [key findings from 1,000+ marketing pros]](https://www.hubspot.com/hubfs/state-of-AI-1-20240626-53394.webp)
![AI can boost conversions from your web page — HubSpot’s CMO shows you how [tutorial]](https://knowledge.hubspot.com/hubfs/ai-1-20250605-395473.webp)
![The state of inclusive marketing in 2025 [new data + expert insight]](https://www.hubspot.com/hubfs/inclusive-marketing-report.webp)
![X Highlights Back-To-School Marketing Opportunities [Infographic]](https://imgproxy.divecdn.com/dM1TxaOzbLu_kb9YjLpd7P_E_B_FkFsuKp2uSGPS5i8/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS94X2JhY2tfdG9fc2Nob29sMi5wbmc=.webp)
What WPP needs from its next CEO
How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start, by doing more of their business on their own account. One such is so-called principal media buying, buying inventory themselves and selling it on. This is happening already but get a move on: broking is … The post What WPP needs from its next CEO first appeared on More About Advertising.
How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start, by doing more of their business on their own account. One such is so-called principal media buying, buying inventory themselves and selling it on. This is happening already but get a move on: broking is …
The post What WPP needs from its next CEO first appeared on More About Advertising.
