AI screenings, budget cuts, and burnout: What’s really behind advertising’s hiring disconnect

The job market has never been easy to navigate. But right now — between tightened marketing budgets, agency consolidation and economic headwinds — it’s as convoluted as ever.

Job seekers say they’re seeing hundreds of roles for brands and agencies describing wanting a unicorn of talent that can do everything from social media content creation to event marketing management. Hiring processes seem impersonal, powered by AI-powered screening tools. Sometimes, after passing some of these hurdles, candidates say they end up being strung along for weeks or ghosted.

But recruiters say agencies and brands are inundated with applicants. There are too many people in need of work and not enough jobs. Brands and agencies are tasked to do more with less, navigating shrinking client budgets that make it harder to account for overheard costs.

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