30 of the best AI prompts for better communications work

Communicators shared their favorite prompts for super-charged work.

By now, you may have your favorite AI prompt. The one you use every day to work better, faster, smarter.

No, we don’t mean boring, basic “write this for me” stuff. We mean stuff that can help with your strategy, research, editing and more.

We asked LinkedIn users to share their favorites, and more than 100 shared smart prompts. Here are 30 of the best to help you jumpstart your comms AI use — and deliver better outputs in the process.

Responses have been lightly edited for style and brevity.

Pitching and PR

“Can you review every article written by [reporter name and outlet] in the last year, and let me know the most common themes, topics and companies covered?” Analyzing the full year of work can reveal other areas of interest.

Rich Gallagher, deputy managing director at Brands2Life US

“What are the top five news stories on Techmeme?” I start my morning with this to get a quick rundown of the top news trends to track, and even pitch, for the day.

Sarah Krieger, corporate communications professional at Qualcomm

“Can you come up with some eye-catching subject lines for the following media pitch to journalists that will get them to open the email?”

Courtney Baumann, director of public relations at Communications Strategy Group

“Why might (journalist, potential client, persona, etc.) think this idea sucks?”

James Christopherson, account director at Sterling Communications

Strategy

“What questions are brand marketers asking about [topic]?” Then I use those questions as my subheadings in the piece and answer them with internal links, external links to reputable sources, and real-life examples.

Michelle Andrade, senior manager of PR and communications at Exverus Media

“What assumptions am I making? What assumptions might a reader make? What might a skeptic say? What are the risks of putting this in writing?” This is my hole-poking list for when I think a draft is done.

Marie Gutwein Clifford, head of corporate communications at Thriveworks

“How do I best use you to get what I need in the following situation?” I’ve uncovered new ways of thinking and opportunities to problem solve by prompting AI to tell me how to coach it.

Jacqueline Keidel Martinez, president & chief communications officer at Digital HQ

“What would someone who disagrees with this say, and why might they have a point?” I ask AI to argue with me. It helps catch the angles I’m missing.

Alexis Makrigianis is communications manager at AECOM

“Here’s our brand story: [insert]. Now pretend you’re writing about three of our competitors. How would their stories sound if they were saying something similar? Then show how ours can stand out more without changing the truth, just the lens.” It’s a good prompt for shaping brand stories, executive messaging or thought leadership.

Leah M. Dergachev, chief storyteller & principal at Austley

“Provide recommendations for how I can make this [insert project] more clear, condensed, concise, accurate or exciting. Do not provide examples, only recommendations.”

Dennise Mena, storytelling, copywriting and marketing freelancer

Editing

“Edit the following for readability and clarity.” So simple but it works! I use it so much I set it as a keyboard shortcut.

Ryan Cohn is partner and executive vice president at Sachs Media

“Is this AP style?” (Insert copy)

Amanda Coffee, communications leader and former senior director of global media relations at Under Armour

“Review the attached and be harsh in your feedback.” Cuts through the B.S. and gets right to the point to help improve my deliverables.

Linda Rosenblum, media relations director at Red Thread PR

“Format this information for MS Word, preferably a standard outline style with bullet points.” This is 99% of what I use GPT for because otherwise I’ll be in bullet point format hell for hours.

Kevin Pérez-Allen, senior vice president at Signal Group

“Does this make sense?” I use this all the time to ensure my edited stream-of-consciousness write-up is actually coherent.

Jake Doll, director of client relations at PANBlast

“Tell me the three most likely ways the text of this draft marketing email could be interpreted by a stakeholder in role X representing people from organization Y who are historically concerned about issues Z.”

Neal Ungerleider is senior cloud computing newsletter writer at Pluralsight

“Can you help me make sense of all my thoughts?”

Talyr Hill, communications specialist at Lyft

“Identify statements in this piece of content that could be misinterpreted, criticized or taken out of context.”

Karen Castillo-Paff is vice president of communications and public relations at Viatris

Improving AI content

“Ask me questions to help you do a good job.” This works for AI, team members, agencies, etc.

Cheryl Fenelle Dixon, chief marketing and communications officer at nobilia North America

“Translate my problem statement into a prompt for yourself to execute.” I’ve found this yields substantially stronger results.

Dan Mazei, principal at All Tangled Roots

“Confirm this is in the source document.” Always use this when creating video scripts from a bylined article.

Loretta Prencipe, founder of GenAI-Communications Working Group

“Find the flaws and recommend the fixes in this idea.” Once I’ve brainstormed an idea with ChatGPT, I always prompt it to find the flaws and recommend the fixes.

Jennifer Jones-Mitchell is CEO at Human Driven AI

“Rewrite without em dashes.”

Adam Yosim, vice president of public relations at Levy Public Relations

Research and Development

“We need to research a blog post about [detailed topic description]. Please share five articles about this topic that are less than nine months old from reputable third-party sources (i.e., no Wikipedia) and major media outlets like Axios and Harvard Business Review.” Then you nix any not-great articles and tell the chatbot to give you new ones modeled after the best article from the first batch.

Jude Stewart is founder & CEO of Stewart + Company

“Cite your sources.” Adding this to everything.

Katherine Fuller is marketing and communications director for the Professional Ski Instructors of America and the American Association of Snowboard Instructors

“What are the five most popular topics being written about X industry in news and X industry blogs and trades?” Explain [insert something complicated] in three easy steps; use a sports analogy to explain [complicated thing].

Jeannine Feyen is director of communications for Talkspace

“Did you make any of this up? If there are any points, facts or figures that cannot be tied to source material or cited works, tell me where they are and suggest factual changes.” After the initial ask.

Erin McClellan is a senior communication manager at Providence Health Plan

“You are a [type of professional] preparing a summary report on [subject with sufficient detail]. You want to present five categories of [information], ranging from [example 1] to [example 2]. What are the five categories, and what are the most relevant 10 bullet points for each? Cite sources, none of which should be published before [year].” To kick-start research on a new subject.

Lori Russo, president of Stanton Communications

“Analyze [topic or idea] at a Ph.D. level from the perspective of a supporter, critic, and someone who has yet to make up their mind.”

Bob Batchelor is vice president of global marketing and communications for Workplace Options

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