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UK broadcasters hail rare win over Netflix in battle for streaming ads
Homes that watch with ads are ‘lighter’ viewers consuming up to 40% less content on some servicesShows such as Netflix’s TV history-making Adolescence and Disney’s romp Rivals are among the latest hits to continue the subscriber juggernaut, as the US streamers continue to mount pressure on UK TV broadcasters.However, research reveals that a new breed of viewers being banked on to drive their next era of growth are watching up to 40% less content on some services, giving traditional broadcasters hope that their own streaming services will not ultimately be outmuscled in the battle over the rapidly growing £1bn-plus streaming ad market. Continue reading...
Homes that watch with ads are ‘lighter’ viewers consuming up to 40% less content on some services
Shows such as Netflix’s TV history-making Adolescence and Disney’s romp Rivals are among the latest hits to continue the subscriber juggernaut, as the US streamers continue to mount pressure on UK TV broadcasters.
However, research reveals that a new breed of viewers being banked on to drive their next era of growth are watching up to 40% less content on some services, giving traditional broadcasters hope that their own streaming services will not ultimately be outmuscled in the battle over the rapidly growing £1bn-plus streaming ad market. Continue reading...
