How PayPal is using Venmo, Honey transactions to win over marketers to its ads business

It’s no secret that retail media networks are seeing a boon in business and viewed as a bright spot in advertising. Financial institutions are chasing those dollars now, too, from the likes of Chase and Revolut.

PayPal, which has offered advertising since October 2024, is going live with a new tool for onsite and offsite advertisers, dubbed Transaction Graph, that segments audiences based on their purchases across its properties Honey, PayPal and Venmo.

PayPal argues that the tool stands out by harnessing data from 30 million merchants, 400 million global consumers and accounting for about 25% of global commerce.

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