‘Fundamental to our success’: Ryan Kangisser, the media svengali behind the industry’s biggest pitches

Next week’s Cannes Lions festival in the south of France will bring CMOs, holding company execs and consultants together for the industry’s biggest bazaar.

While the creative shops are there exclusively to gather up armfuls of Lions and keep the regional vineyards in business, media agencies tend to spend the week shoring up their existing accounts and teeing up their next pitch when they’re not collecting trophies.

The Riviera might not be where client reviews end, but it’s where conversations about a brand’s next agency often begins. One name top marketers and agency execs often turn to for an introduction or word of advice is Ryan Kangisser, the chief strategy officer and managing partner of media consultancy MediaSense.

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