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Canvas' full-funnel offering emphasizes data-side and performance chops in a way...
ChatGPT is sending more of its traffic to publishers’ sites.
Google tables proposals to Judge Brinkema, arguing the DOJ’s push for divestitur...
After months of anxiety and speculation, Google’s AI Mode in search has arrived....
Generative AI content farms are stealing publishers’ ads.txt files to hijack ad ...
Publishers have long chased growth through social platforms and short-term traff...
WPP's retained its account, which covers global creative, and media outside Nort...
Strip mining content, zero-click searches, legal threats as revenue strategy: Wh...
The growing role of video in the podcast landscape has made advertisers view the...
Publishers say they are testing these tools cautiously, exploring ways it can be...
As UGC creators become part of the creator economy, they are settling on platfor...
This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront ...
Nate Carter, vp, global sales, agency and identity, Dun & Bradstreet Marketers t...
Amid uncertainty, Rivian's vp of marketing talks long-term planning.
Pharma remains the last port in the storm for TV spending, but the sector's movi...
Pundits believe Google’s antitrust remedies will produce a similar result; optim...