Digiday

Coca-Cola quietly considers moving its North American m...

Nothing is decided yet, but if Coca-Cola does opt for a change then Publicis Gro...

As SXSW kicks off, marketers embrace it as an ‘accessib...

Marketers are once again returning to SXSW, which runs from March 7th to Saturda...

Ties between The Trade Desk and key media agencies are ...

The ad tech giant’s path back into shareholders’ favor could put pressure on its...

Brands hire Gen X and boomer influencers as the ‘power ...

As brands like Progresso Soup and Harmless Harvest look to get in front of more ...

Marketers rethink cheap programmatic as ad waste mounts

Why some marketers are finally asking the right questions about programmatic adv...

Whalar bets on 24,000 square-foot creator campus to bro...

Creator company Whalar Group opened a new co-working and production space in Los...

AI and human emotion are the building blocks of effecti...

Gabriela Maestre, vp, global creative solutions, Nexxen Last year, there was a m...

Publicis Groupe to buy Lotame in a rare instance of age...

The Parisian holding company has invested more than $1.5 billion in acquisitions...

WTF are JBPs? 

‘Joint Business Plans’ are a less spoken of but vitally important means of growt...

Media Briefing: Publishers see Apple News+ as a stable ...

Apple News+ is a growing source of audience and revenue, according to publishers...

Digiday+ Research: TikTok usage and spend fall as U.S. ...

Brands' TikTok usage and — more importantly — their marketing spend have both fa...

Why one exec thinks 2025 could be Pinterest’s most pivo...

Pinterest’s vp of performance Matt Crystal caught up with Digiday to discuss the...

As political polarization intensifies, agencies struggl...

People have debated politics on the internet for years, but the political turmoi...

Confirmed: T-Mobile’s talks with Blis end in $175 milli...

The telco looks to inorganic growth to further its advertising ambitions, with d...

How creator partnerships go beyond awareness and conver...

While brands see creators as a safe bet to boost awareness or drive conversions,...

Why biddable CTV is the future and how publishers and m...

Tyler Romasco, svp of global publisher development, OpenX It’s no secret that CT...

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