‘We’re seeing an immense uplift in the scale’: How generative AI is fueling the next wave of ad tech fraud

AI may be fueling a fresh chapter in ad tech fraud — and not in ways the industry is ready for.

Generative AI content farms are stealing publishers’ ads.txt files to hijack ad revenue, according to DoubleVerify, which has been tracking the activity since January. 

The tech company has been investigating what it has dubbed “AI slop sites and networks” – one in particular called “Synthetic Echo” – which uses generative AI to mass-produce content and spoof ads.txt files to siphon revenue from legitimate publishers. 

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