Digiday

The case for and against… agencies making transparency ...

Building in public might confer tech credibility on ad agencies, but not everybo...

Boston Globe, Future, Vox Media join ProRata’s generati...

A fresh wave of publishers have signed up for ProRata’s revenue share program, a...

How AI-backed neuro-contextual technology is improving ...

Jorge Poyatos, co-founder and co-CEO, Seedtag Contextual ad targeting capabiliti...

Agency-SSP partnerships are growing more common – and b...

Agencies and SSPs are pairing up for partnership deals, driven by demand for pre...

Madison and Wall’s Brian Wieser warns: the U.S. ad mark...

Despite a parade of problems, the market hasn’t blinked. Ad buyers are saying it...

WPP Media launches its ‘Manhattan project’ tech solutio...

The media network builds on its rebrand with an AI platform launch it believes c...

Media Briefing: Affiliate isn’t dead, say publishers – ...

Publishers say affiliate and commerce businesses need to evolve in the AI search...

The Trade Desk lifts the lid on Deal Desk a ‘hub for PM...

Will Doherty, svp of inventory development, teases launch at IAB Tech Lab Summit...

Publicis and IPG win Paramount’s media business

The move was likely a cost-savings effort, which would mean that Publicis most l...

The state of AI in the newsroom | Framing the impact of...

This State of the Industry Report, sponsored by Arc XP, explores how publishers ...

Future of TV Briefing: A Q&A with Michelle Khare on why...

This week’s Future of TV Briefing features an interview with YouTube creator Mic...

Why Oatly’s marketers prefer cultural signals to focus ...

It's doing this through its work with cultural intelligence platform CultureLab ...

In Graphic Detail: How podcasts are earning their spot ...

Podcast data from a new report by Sounds Profitable shows how consumers view pod...

IAB Tech Lab unveils plans to bolster publisher monetiz...

LLM Content Ingest API Initiative proposes framework for publisher compensation ...

TikTok insists to advertisers that it’s a full-funnel p...

At this year’s TikTok World, the platform’s annual global ad product summit, Tik...

‘A conscious decision’: Agencies still choose to go to ...

As the ad industry returns to the rosé-soaked Riviera for Cannes Lions, agencies...

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