Digiday

Digiday+ Research’s 2025 ad snapshot: Are publishers be...

Publishers are working to diversify their revenue, and fewer say the vast majori...

Why price cuts and agency pressure haven’t changed calc...

Big brands aren't buying back in, and there's more to it than executive discomfo...

Retail media was built for growth. Now, it’s being rebu...

Tariff pressures are prompting CPG advertisers to prioritize flexibility and inc...

Confessions of a senior creative on why advertising can...

In the latest edition of our Confessions series, a senior creative discusses why...

Ad Tech Briefing: How much could Yahoo’s DSP sell for —...

Why companies would and wouldn’t want to buy a rising star in ad tech.  

How creators use automation tools to deliver authentic,...

Creators — and the brands they work with — are navigating a complex landscape. S...

BeReal launches its ad business in the U.S. just as oth...

In a cautious market, BeReal asks marketers to take a leap.

Brandtech’s Pencil unit makes use of Google’s Veo 2 tec...

Brandtech Group’s Pencil unit is collaborating with Google to integrate the latt...

Publishers watch warily as tariffs loom over ad budgets...

Publishers are keeping a watchful eye on the outcome of the sustained macroecono...

Media Briefing: The pros and cons of different AI reven...

Here's a list of some different AI revenue models that publishers are signing, a...

Potential buyers are probing Yahoo’s ad tech assets  

Sources claim investment banks are attempting to trigger a sale of its DSP amid ...

Brands and retailers are driving engagement with hyper-...

Erin McCallion, Chief Marketing Officer, Perion In this fiercely competitive ret...

How data connectivity helped Windstar Cruises optimize ...

Brittany Blackford, director of growth partnerships, buy-side, Experian For trav...

Former Substack creators say they’re earning more on ne...

Former Substack writers who exited the platform in early 2024 are making more mo...

IPG’s latest appointment confirms AI chiefs are the lat...

The holdco has appointed a global head of AI commerce as it looks to stay compet...

Mythbuster: Top 10 platform creator fund fallacies debu...

While creator funds appear shiny and new again, Digiday busts the most persisten...

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