Digiday

Rockstar Games talks with top metaverse creators, with ...

The video game maker has been discussing allowing creators to create custom expe...

WTF is open-source marketing mix modeling?

Marketers should be wary of open-source programs promoted by purveyors with a wa...

Media Buying Briefing: IPG and its many challenges (and...

The holding company is experiencing lots of challenges. But the payoff in the en...

AI Briefing: Ad tech world debates how to address CSAM ...

Adalytics' latest report is asking serious ethical questions of the media industry.

‘I don’t think it’s over’: Former head of DEI on corpor...

We spoke with a recently displaced DEI director whose position at a 600-employee...

Snapchat, Pinterest and Reddit turn to AI in laying the...

The latest platforms earnings window confirmed they’re finally in a position to ...

Digiday+ Research: Site traffic declines are publishers...

Traffic declines and the economy: Those were the biggest challenges publishers f...

Tubi’s Super Bowl viewership highlights brands’ embrace...

The Big Game was a milestone for the Fox-owned streamer, and for advertisers sea...

Rundown: FTC’s potential priorities for ad tech, data a...

Chairman Andrew Ferguson is expected to be less heavy-handed on FTC policies, wi...

Love in the time of Slack: Welcome to the new era of of...

According to recent studies, office romances aren’t just surviving hybrid work —...

Hellmann’s post-Super Bowl playbook now includes shoppa...

Brands are changing the way they capitalize on the big game spotlight. In Hellma...

Why TikTok’s loss might be Instagram’s gain as Reels gr...

Instagram Reels may be the closest experience to TikTok currently, but can it se...

As independent, creator-owned media companies flourish,...

In the wake of Rooster Teeth’s shutdown last year, corporate ownership is starti...

Media Briefing: A history of media companies getting in...

In light of BuzzFeed's plans to launch its own social media platform, the Media ...

The Trade Desk missed its revenue target for the first ...

The DSP eyes increased brand-direct efforts, AI-investments and is counting on G...

Snap sees growth opportunity in SMBs

The SMB advertiser category provides a healthier revenue stream compared to larg...

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