Phones are like oxygen: O2 is ‘essential for living’ in new brand platform
It’s a difficult time to be advertising mobile phones, especially when there are kids involved. With the Netflix documentary Adolescence dominating the cultural conversation, the detrimental impact of online life is causing a lot of people to look at their phones more warily, for a moment at least. VCCP’s new brand platform for O2, on … The post Phones are like oxygen: O2 is ‘essential for living’ in new brand platform first appeared on More About Advertising.

It’s a difficult time to be advertising mobile phones, especially when there are kids involved. With the Netflix documentary Adolescence dominating the cultural conversation, the detrimental impact of online life is causing a lot of people to look at their phones more warily, for a moment at least. VCCP’s new brand platform for O2, on …
The post Phones are like oxygen: O2 is ‘essential for living’ in new brand platform first appeared on More About Advertising.